but who must occupy of the communication

The main concern will be to determine that ,within the association, the more skills for the position of communications officer . The communication remains a team work: the president must watch to the coherence with the objectives of the association, the treasurer will assure himself implied finances, etc... We must therefore assign tasks based on the actions and projects. There may be several items which are distributed communication: statutory posts such as president or secretary, but also to create jobs as a communication manager, a senior member or a responsible partnership, or event log ...

The President

The President has mainly support external communication, that is to say to the institutional communication, media, partners, administration. He represents the association, he was responsible for this critical part of communication. He must conduct the meetings and discussions, so it must ensure the proper flow of information within his office, the CA or the GA.

The secretary

The secretary of the association has many missions, but one of the less known is the internal communication of the association.  In fact, the secretary has in load the management and the information of the adhesive ones.  It has therefore to be anxious day the file of the adhesive ones, receive the adhesions and inform the adhesive ones of their rights and have.  It has in load the sending of the summonings to the AG and of all the operations or actions of the association.  The secretary is also the guarantor of the statutes of the association.  It must know them and there to be able to do reference in all the official meetings of the association (CA, AG, office meeting…). 

The Head of Communications

It may be a key figure in the organization of external communication of the association. And Vice President will assist the president communication by relieving part of this mission. It is the interface of the association with the media or outside in general. The communications manager must be contactable and available, have a minimum of skills and simply enjoy communicating.

Its missions are many:

• get messages consistent with the strategy of the association;

• maintain and develop relations with institutional partners ...;

• choose appropriate ways (press releases, interviews, meetings, press conferences ...);

• advising the association on the communication policy dialogue;

• contact the media and respond to their solicitations;

• update the media file;

It can also, as appropriate, be required to represent the association in all areas where communication is involved, even if it is true that it is often the preserve of the president. The communications officer must be able to enjoy a certain autonomy, to speak on behalf of the communication. It should not be bypassed especially in times of emergency or crisis. Conversely, it must not exceed its powers by engaging the association of positions that are not his.

The other vice presidents in charge of communication!

Other positions may have a communication action, there are:

• VP partnership relationship: support to find partners and raise subsidies, grants or reductions;

 • the VP newspaper: the communication of the actions and past positions of the associations often By a newspaper.  Usually,

even if the president is the publication director, a VP can load itself with the coordination of the items and make-up, to fill the encarts pubs and the impressions.  The newspaper is the window of the association, therefore attention to the messages that you broadcast! 

The strategy of Communication

The Communication is intended goals and strategy: to develop and communicate your association!


Building a communication strategy


To develop a communication strategy must implement the following steps:
• set the strategic direction of the association;
• identify the target audiences;
• define its identity and its work triangle image;
• build its reputation;
• select its communication objectives. Example: recruiting and keeping volunteers, get grants, get to know the media, find sponsors, ensure consistency, face a crisis ...;
• formulate messages to convey;
• develop tools or actions based on messages;
• make an assessment of actions and tools.

what is Communication

Communication is rarely a natural step for associations. It is nonetheless vital. Our solutions for communicating effectively. 

what is Communication ?

 
It is the act of communicating information to someone. All communication requires a code and signs, a transmitter, a receiver. So communication is all means to:
• raise public awareness of the association to its services or activities;
• promote good causes and participate in major debates.

Communication is mainly to listen to others. To communicate, there must be at least two: a transmitter and a receiver.
Communication is therefore to convey a message to a person or to target the awareness. It is used to move the target from a starting position to a higher position. So there is a transformation process of the target. Communication must be practical, operational, practical and realistic. Communication at a strategic dimension. Indeed, the association communicates the fact that for a specific purpose and for that, it empowers.

Association, a different communication

A company seeking to sell its products or services, a Body to be aware of users or to enforce the rights and obligations of each. The association is an organization that responds to different purpose, away from commercial imperatives. The association does not intend to share profits. The logic is quite different from that of a company. Always remember that communication is only one way to grow your business, but it should never get away from the essential: the object of your association and your members.